Historically, food & grocery companies, restaurants & grocery stores relied on point of sale data & in-house data which takes some time to compile & only can record what a consumer buys, but provides no information about the decision making process or the reasons behind a purchase. Consumer polls which is an another traditional source of information are full of inaccuracies. Consumers are not always truthful about the products they are looking for and why, or what they are hoping for in the future. Bornbhukkad is an AI driven data analytics platform which analyze consumers behavior, needs & demands by scanning billions of data points that food users interact with & also with our data generation tools such as food & grocery search engine (API as a service) & digitization of local stores through a decentralized network ONDC (Platform Independent).
Startup Description
*Bornbhukkad has the capability to analyze multiple data points from inputs such as menus, reviews, and social media platforms to identify target segments and gain an understanding of underlying trends. Using real-time data, Bornbhukkad predicts changes in consumer needs providing revenue-maximising opportunities
*You’ll know what customers are craving here and now and you’re able to give them exactly what they want
*AI can also be applied to individual orders. In fact, McDonald’s saw so many benefits in order prediction based on machine learning that it bought the company that did it best. Dynamic Yield uses an advanced machine learning engine to predict what customers will want to order based on what time of day it is, weather, the length of wait and previous orders and shows those items on the drive-thru menu first
*It was reported that this enabled Dynamic Yield to reduce the waiting time in McDonald’s drive-thrus by almost 30 seconds in 2019 alone, which when you consider how many extra hours of transaction time that produces over the year translates to a lot more orders and a lot more revenue. Unfortunately, McDonald’s now owns the rights to use their technology and they no longer serve other restaurants brands, but they do sell their services to ecommerce customers as well as the travel industry
*Of course, if you want to forecast your sales in advance (and who wouldn’t want 30% more accurate AI forecasts?), you’ve certainly come to the right place
Product Screenshots
Business Model
*Bornbhukkad Data Analytics: Subscription based model / pay per use
*Food & Grocery Search Engine: Commission & API as a service
*BRB Direct Powered by ONDC: Commission based model
Customers
based in
India
Business
Modal Type
SaaS
Type of
Sales
B2B2C
Competitors
Tastewise, Spoonshoot, Clearcogs.
Teams
Vedant Naik
Founder & CEO
Biswadeep Khan
Co-Founder
Rahul Kumar
Co-Founder
Why did you decide to start this
company?
Bornbhukkad is an AI driven data analytics & insights platform for restaurants , F&B brands.
Are all the founders full-time on this
project?
Yes
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