Cumin Co. offers high-performance kitchenware crafted for durability, safety, and convenience. Our core range features enamel-coated cast iron cookware, engineered for exceptional heat retention, even cooking, and long-lasting performance. Unlike traditional cookware, our products require no seasoning, resist rust, and maintain a naturally non-stick surface.
Our Dosa Tawa delivers the perfect crisp, while the Dutch Oven is ideal for slow cooking and baking. The Skillet Pan handles everything from quick stir-fries to deep sears, and the Roti Tawa ensures evenly puffed flatbreads. Each piece is induction-compatible, oven-safe, and built for modern, multi-functional use.
Beyond cookware, Cumin Co. is expanding into bakeware, serveware, and kitchen organization tools. Our bamboo kitchen organizers provide a stylish, sustainable way to declutter spaces, while our premium bakeware collection supports healthier, home-cooked meals.
Designed for both effortless cooking and elegant presentation, our products blend style with utility, ensuring that every kitchen feels more organized, efficient, and enjoyable.
Startup Description
Cumin Co. is a premium kitchenware brand dedicated to transforming cooking with innovative, health-conscious solutions. We specialize in non-toxic, performance-driven cookware designed for modern homes. Our journey began with a mission to eliminate harmful chemicals from cookware while enhancing durability and ease of use.
Our products are crafted for superior functionality, offering even heat distribution, long-lasting performance, and minimal maintenance. With a focus on effortless cooking, our cookware helps home chefs create flavorful meals with less oil and more nutrition.
Beyond cookware, Cumin Co. is expanding into kitchen accessories, bakeware, and organization tools that bring efficiency and elegance to every home. We believe that good design meets great performance, and our products are built to elevate everyday cooking experiences.
As we scale, our focus remains on customer-driven innovation, sustainable production, and accessibility. Through a mix of direct-to-consumer sales, retail partnerships, and new product development, Cumin Co. is shaping the future of kitchen essentials for households that demand both quality and convenience.
Product Screenshots
Business Model
Cumin Co. operates on a D2C-first model, focusing initially on our website and Amazon to build a strong brand presence, optimize pricing, and provide a seamless customer experience. This digital-first approach allows us to engage directly with consumers while ensuring efficient distribution and fulfillment.
Our core offerings include premium enamel-coated cast iron cookware, designed for health-conscious, performance-driven cooking. By selling directly online, we eliminate middlemen, delivering high-quality, non-toxic cookware at accessible price points.
As we grow, we will expand to other premium marketplaces and introduce retail partnerships through Multi-Brand Outlets (MBO) and Modern Trade (MT), ensuring strategic offline availability. This phased approach will allow us to tap into the premium kitchenware segment while maintaining brand exclusivity and positioning.
Sustainability is embedded in our supply chain, with plastic-free packaging, responsibly sourced materials, and energy-efficient production. With a scalable omnichannel strategy, Cumin Co. is set to become a market leader in premium cookware and kitchenware, offering thoughtfully designed products tailored to modern cooking needs.
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2C
Competitors
Le creuset, ember cookware, indus valley, prestige, vinod etc.
Teams
Niharika Joshi
Co-Founder
Udit Lekhi
Co-Founder
Tell us a bit about how founding team knows
each other.
Udit Lekhi and Niharika Joshi, co-founders of Cumin Co., have known each other for over a decade and been married for several years. Their young daughter inspired them to create Cumin Co. in 2023, aiming to bring safe, non-toxic, and high-performance cookware to modern kitchens. Udit specializes in digital marketing, growth strategy, and NPD, while Niharika focuses on branding, GTM strategy, and product launches, making them the perfect team to redefine cooking.
Why did you decide to start this
company?
Udit and Niharika started Cumin Co. in 2023, inspired by their young daughter, after struggling to find safe, non-toxic, and high-performance cookware that fit modern Indian kitchens.
Are all the founders full-time on this
project?
Yes
Looking for an
opportunity to invest in companies
like Cumin Co.?
