GJE Lustre – Smart Ad-Supported Personal Care Dispensing
GJE Lustre is an IoT-enabled self-care dispensing startup revolutionizing personal hygiene accessibility through ad-supported vending solutions. Our smart dispensing machines provide free menstrual and personal care products, monetized through digital advertising and brand sponsorships.
Why Invest?
First-Mover Advantage – India’s only ad-funded self-care dispensing model.
Scalable & High-Growth Market – $20B+ personal care industry with rising ad-tech adoption.
Proven Demand & Strong Traction – Pilot order from Pune Metro, brand partnerships in progress.
Monetization Strategy – Ad placements, product sponsorships, and data monetization.
Startup Description
GJE Lustre – Smart Self-Care Dispensing with Ad-Tech Integration
GJE Lustre is an IoT-enabled self-care solutions company that provides free menstrual and personal care products through smart dispensing machines, funded by advertising and brand sponsorships. Our AI-driven, ad-supported model ensures hygiene accessibility for consumers while offering FMCG brands a targeted engagement platform in metros, corporate offices, malls, and retail spaces.
By integrating real-time inventory tracking, digital advertising, and consumer insights, we create a scalable, data-driven business model that benefits both users and brands.
Business Model
GJE Lustre – Business Model
GJE Lustre operates on an ad-supported self-care dispensing model, ensuring free product access for consumers while generating revenue from FMCG brands and advertisers.
Revenue Streams:
1️⃣ Digital Advertising on Smart Dispensing Machines 🖥️
FMCG brands pay for ad placements on machine screens.
AI-driven programmatic advertising allows for real-time, targeted brand messaging.
2️⃣ Product Sponsorships & Sampling 🎯
Brands sponsor and supply products in exchange for sampling opportunities and exposure.
Direct consumer engagement increases brand recall and loyalty.
3️⃣ Data Monetization & Consumer Insights 📊
Machines collect real-time usage trends and engagement analytics.
Subscription-based access to insights helps brands optimize their marketing strategies.
Customers
based in
Australia & New Zealand (Oceania), India, Latin America, East Asia, Europe, Africa (excluding North Africa), Middle East & North Africa, North America, South Asia, Southeast Asia
Business
Modal Type
Marketplace
Type of
Sales
B2C, B2B, B2B2C
Competitors
NA
Teams
Diksha Gokhale
Director and CEO
Rohit Jagtap
Director CTO
Why did you decide to start this
company?
GJE Lustre provides free self-care and hygiene products via ad-funded smart dispensers, ensuring accessibility for all while offering brands a unique advertising platform in high-traffic public spaces
Are all the founders full-time on this
project?
Yes
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