Iztri aims to democratize steam ironing for the average Indian household - by solving for 3 primary pain points that consumers face with their current unorganized solution:
*Speed (Delivered within 24 hours)
*Quality (Wrinkle free clothing care - through steam based ironing)
*Convenience (On-demand booking)
Startup Description
Speed at capacity will be delivered by a semi-automated setup which will be 3x capacity of manually ironed clothes - while also ensuring consistency of quality. Logistics will be hyperlocal optimized with multi stop pick up and drop enabled by our tech back-end, which will enable us to unlock last mile efficiencies while capturing the concentrated demand at urban and suburban households.
Product Screenshots
Business Model
Hyperlocal dark store model - catering to one pin-code each. Capacity will be built to iron more than 2000 clothes / day per dark store, enabled by an automated steam press machine - which will considerably increase output vs the manual machine.
Customers
based in
Southeast Asia, India
Business
Modal Type
Mobile App
Type of
Sales
B2C
Competitors
The unorganized iztri-walas are the main competition considering the market landscape. Organized laundry players, offer ironing as a tertiary service, but it's priced at 4x our end state pricing.
Teams
Rohit Ramesh
CEO
Why did you decide to start this
company?
My time at Unilever has instilled a love for execution, which I was eager to leverage in building a venture ground up.
Are all the founders full-time on this
project?
Yes
Looking for an
opportunity to invest in companies
like Iztri?
