MagTapp provides an Adtech solution via providing extra monetization options to all the website owners/ content creators by creating extra ad inventories through its innovative features called ONE TAP VISUAL MEANING.
Most websites/ blog/ media portals are struggling to generate viable revenue and they are constantly looking for different source of monetization. MagTapp creates extra ad inventories on websites/ blog/ media portal via providing the visual meaning of words and these extra ad inventories are being fulfilled by its own propertiter ad network.
With its innovative solution, MagTapp has the potential to generate billions of extra ad impressions on the existing web portals or websites that can be monetized by our own Ad Network.
Startup Description
We have started working on this product in Mid 2019 and initially, we focused on a
mobile application and we have acquired more than 40 Lakh users. But after doing lots
of experiment we got to know that at current stage it is very hard to monetize the users
to generate sustainable revenue so we pivoted ourself to completely B2B model where
we are proving our visual meaning API to all major publisher and we are monetizing
these extar inventories via our own ad network.
Product Screenshots
Business Model
Currently in our B2B segment we are working on two different business model.
A-Ad Based
B-Subscrtipion base.
IN ad based model average ticket size we charge from brand is INR 50,000 out of which
we given 50% to publisher and we keep 50% as operating margin.
In API subscription model we charge a publisher INR INR 25,000/ year.
Customers
based in
India
Business
Modal Type
SaaS
Type of
Sales
B2B
Competitors
Google Ad networ, Meta Audience Network, Taboola
Teams
Satyapal Chandra
CEO
Tell us a bit about how founding team knows
each other.
I knew all CXO executives before founding MagTapp as they have worked with me in past on different projects.
Why did you decide to start this
company?
I started this company out of my pain point. As belonging to a village in Bihar I clearly saw how the language barrier issues make people devoid of reading meaningful and much needed content for knowledge gain and other useful purposes.
Are all the founders full-time on this
project?
Yes
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