Pelican offers three innovative furniture brands:
-Pelican Essentials: Specializing in sofas and solid wood furniture, designed and manufactured in-house. All products ship in compact boxes, leveraging in-house mechanisms for faster delivery and easy assembly.
-Pelicanwork: A premium office furniture brand, focused on ergonomic designs and high-quality materials, perfect for modern workspaces.
-Truenest (Launching Soon): A customizable storage brand, enabling customers to design wardrobes, cabinets, and bookcases with infinite options on our platform. Shipping and professional installation included. Launching first in Bangalore.
-Pelican combines innovation, quality, and convenience to redefine modern furniture.
Startup Description
Pelican Essentials and Pelicanwork are pioneering brands revolutionizing the furniture industry in India. As a new-age, customer-centric brand, Pelican focuses on innovation, modular design, and efficient delivery systems.
Core Vision:
To create furniture that caters to the needs of modern, space-conscious consumers while providing luxury, ergonomic comfort, and unmatched convenience.
Pelican’s mission extends to challenging traditional bulky furniture models by introducing products that are easy to ship, assemble, and integrate seamlessly into compact urban lifestyles.
Product Screenshots
Business Model
Pelican operates a direct-to-consumer (D2C) business model with innovation and efficiency at its core:
-Design & Manufacturing: Patent-pending modular designs allow all products to ship in compact boxes, saving shipping time and cost while ensuring easy assembly for customers.
-Customer Convenience: Products, such as India’s first sofa-in-a-box, are lightweight, easy to move, and tailored for urban spaces.
Marketing Strategy:
-Focus on digital-first campaigns targeting millennials and young professionals.
A balanced mix of performance ads, influencer marketing, and PR campaigns.
Supply Chain Optimization:
-Faster shipping times and lower costs due to boxed deliveries.
-Negative CCC for Pelican Essentials due to fast inventory turnover and delayed vendor payments.
-Scalability: Modular designs allow shared components across products, reducing production complexity and enabling rapid scaling.
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2C, B2B
Competitors
Woodenstreet, Furnishka, Pepperfry
Teams
Pushpeder Hooda
Founder
Shahnawaz Aalam
Founder
Ravi Teja Nandula
CTO
Rigved Marathe
CMO
Tell us a bit about how founding team knows
each other.
Pushpender and Shahanaz have known each other for 10 years, combining their strengths in design and operations to drive Pelican’s growth. Pushpender and Ravi have worked together for over two years, leveraging innovation and technology to shape the company’s vision. Ravi and Rigved share a five-year professional bond, with Rigved joining Pelican a year ago to enhance branding and customer engagement.
Why did you decide to start this
company?
To solve bulky furniture challenges with modular, box-shipped designs, bring premium ergonomics, enable affordable customization via Truenest, and offer sustainable, modern solutions for urban homes.
Are all the founders full-time on this
project?
Yes
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