Project Clay is an education-focused platform dedicated to helping high school students unlock their potential through personalized mentorship. We provide one-on-one guidance in college applications, passion project development, and career exploration, ensuring that students receive the support they need to stand out in an increasingly competitive landscape.
Startup Description
At Project Clay, we believe that education extends beyond academics. Our mentors—top college students and professionals—work closely with students to help them navigate the complexities of extracurricular planning, leadership development, and skill-building. Whether it’s crafting a standout college application, launching a nonprofit, conducting research, or exploring a business idea, we provide the structure, insights, and resources necessary for success.
Our mission is to bridge the gap between ambition and execution by offering tailored mentorship that empowers students to take charge of their futures. With a global network of mentors and a student-first approach, we hope to shape the next generation of changemakers, innovators, and leaders.
Product Screenshots
Business Model
We provide one-on-one near-peer guidance with students and professionals who have been there and done that. This allows them to get guidance from someone who is experienced yet relatable. Our model is detailed below
Cost per session(60 minutes with our mentors): 2500 INR
Gross Margin: 50%
Net Margin: 32%
Customers
based in
India, Southeast Asia
Business
Modal Type
Marketplace
Type of
Sales
B2B, B2C, B2B2C
Competitors
Our competitors fall into two main categories:
1. Traditional College Counselling Services
Independent Consultants – They work with multiple students but often lack deep personalisation and flexibility. Furthermore, they partner with colleges which makes their opinions biased which impacts student outcomes negatively.
2. Ed-tech companies
Ambitio, Leap Scholar, Leverage Edu - These companies develop university partnerships, which biases their student journey. Furthermore, they do not utilise a peer-driven eco-system, which makes us stand out in terms of student outcomes.
Teams
Shivom Sood
COO
Dyumna Madan
CEO
Why did you decide to start this
company?
We both had counsellors when applying to college and it was not great. Instead, we reached out to our seniors to help us in the college process. We thought there must be a way to formalise this system
Are all the founders full-time on this
project?
Yes
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