Who Are We:
* We are an eco-conscious home care company with a vision to create high performance, non-toxic & biodegradable home care products that are safe for human health as well as Mother Earth.
What we have done:
* Up to 1 Mn GMV /pm within first 9 months of launch, 3+ consumer repeats, 4+ ratings, and AOV of Rs. 600+.
What have we learned:
* There is a market for performance-driven natural products at mid-premium pricing in home care.
* Consumers are willing to try natural home care products but lapse out due to poor performance and high pricing.
* Large brands use a broad-brush stroke approach leaving many a huge scope for Innovation in the market.
* Online home care business can be profitable with the right geography & product mix.
* What do we need: A bridge round of 50 Lacs to scale up to MRR of INR 3mn GMV, with +ve CM3, and prime it for Series A.
Why should you invest :
* Initial seed investment from a Unicorn Founder Interest & softer commitments from PEs and VCs after reaching 2-3mn MRR.
* Team with FMCG, Home & Personal Care Domain Expertise.
* Proven Use Case & Strong Innovation Pipeline for growth.
Startup Description
* Hygienic germ-free super clean homes are our pride. BUT with no better alternatives we use chemical laden home cleaning products. All safe natural products don’t guarantee performance. Now NO more compromises!
* Made with Powerful Botanical Extracts, Natural Antimicrobial Oils & Essential Oils, our home care range is High Performance But Fully Non Toxic & Bio Degradable. Our promise is superior home care without any compromise to performance or safety of you, your family and mother earth.
Product Screenshots
Business Model
Revenue Streams:
* Direct Sales via Website
E-commerce Marketplaces:
* Amazon: Leveraging its vast customer base for visibility and convenience.
* Flipkart: Access to a broad Indian audience.
* BigBasket: Targeting consumers who prefer household essentials shopping.
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2C
Teams
Akshat Dwivedi
CEO & Co-Founder
Why did you decide to start this
company?
To bring plant-based performance led products to give a toxic-free world for a future child! Our products deliver results with no compromise on safety for the environment and for you.
Are all the founders full-time on this
project?
Yes
Looking for an
opportunity to invest in companies
like U Me N Earth?
